SEO · Alternatives
What are the best Moz Pro alternatives?
Short answer
The cheapest paid alternative in the first year is SpyFu ($348; Moz Pro: $948). 2 have a free plan: Google Search Console, Ahrefs.
| Alternative | Best for | Free plan | From | 1st year |
|---|---|---|---|---|
| Google Search Console | Free Google search performance data | Yes | Free | $0 |
| SpyFu | Competitor keyword and ad research | No | $29 / mo | $348 |
| Ahrefs | Backlink analysis and competitor research | Yes | $129 / mo | $1,548 |
| Mangools | Simple keyword research for freelancers | No | $37.70 / mo | $452.40 |
| SE Ranking | SEO plus AI-search tracking for marketing teams | No | $103.20 / mo | $1,238.40 |
Which Moz Pro alternative is cheapest?
Google Search Console, at $0 for the first year (Moz Pro: $948).
| Alternative | 1st year |
|---|---|
| Google Search Console | $0 |
| SpyFu | $348 |
| Mangools | $452.40 |
| SE Ranking | $1,238.40 |
| Ahrefs | $1,548 |
Which Moz Pro alternatives are free?
2 of 5 have a free plan.
- Google Search Console: all features free
- Ahrefs: Ahrefs Free: data on your own site
The 5 alternatives, one by one
1
Google Search Console
Best for: free Google search performance data
- Free plan
- Yes, all features free
- From
- Free
- 1st year
- $0
2
SpyFu
Best for: competitor keyword and ad research
- Free plan
- No
- From
- $29 / mo
- 1st year
- $348
3
Ahrefs
Best for: backlink analysis and competitor research
- Free plan
- Yes, Ahrefs Free: data on your own site
- From
- $129 / mo
- 1st year
- $1,548
4
Mangools
Best for: simple keyword research for freelancers
- Free plan
- No
- From
- $37.70 / mo
- 1st year
- $452.40
5
SE Ranking
Best for: SEO plus AI-search tracking for marketing teams
- Free plan
- No
- From
- $103.20 / mo
- 1st year
- $1,238.40
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Moz Pro pricing | moz.com/products/pro/pricing | 27 Oct 2026 |
| Google Search Console pricing | search.google.com/search-console/about | 27 Oct 2026 |
| SpyFu pricing | spyfu.com/pricing | 27 Oct 2026 |
| Ahrefs pricing | ahrefs.com/pricing | 27 Oct 2026 |
| Mangools pricing | mangools.com/ | 27 Oct 2026 |
| SE Ranking pricing | seranking.com/subscription.html | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare