SEO · Ranked 5 of 6 in Best SEO tools
What is Moz Pro?
Short answer
Moz Pro is a SEO tool from Moz, best for link metrics and keyword research. It has no free plan; paid plans start at $79 / mo.
| Fact | Moz Pro | SEO median (6 tools) |
|---|---|---|
| Free plan | No | 2 of 6 have one |
| Entry price | $79 / mo | $58.35 / mo |
| Top plan | $239 / mo | $205.10 / mo |
| 1st year | $948 | $700.20 |
| Paid plans | 3 | 3 |
| Platforms | Web, Chrome extension | — |
What does Moz Pro do?
Moz Pro covers these jobs, as listed on Moz's pricing and feature pages.
- Keyword tracking
- Site crawl
- Link metrics
- AI visibility dashboards and prompt tracking
- AI content briefs
How much does Moz Pro cost?
$79 / mo to $239 / mo.
| Plan | Price | Billed monthly | Includes |
|---|---|---|---|
| Medium | $79 / mo | $99 / mo | — |
| Large | $143 / mo | $179 / mo | — |
| XL | $239 / mo | $299 / mo | — |
What are the best Moz Pro alternatives?
Closest on first-year cost: SE Ranking, Mangools, SpyFu.
| Alternative | Free plan | From |
|---|---|---|
| SE Ranking | No | $103.20 / mo |
| Mangools | No | $37.70 / mo |
| SpyFu | No | $29 / mo |
Is Moz Pro better than Google Search Console?
Moz Pro is best for link metrics and keyword research; Google Search Console for free Google search performance data. First year: $948 vs $0.
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Moz Pro pricing | moz.com/products/pro/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare