SEO · Head to head
Google Search Console vs Moz Pro: which is better?
Short answer
Google Search Console costs less in the first year ($0 vs $948). Pick Google Search Console for free Google search performance data; pick Moz Pro for link metrics and keyword research.
| Fact | Google Search Console | Moz Pro | Edge |
|---|---|---|---|
| Best for | Free Google search performance data | Link metrics and keyword research | — |
| Free plan | Yes, all features free | No | Google Search Console |
| Entry plan | — | Medium: $79 / mo | — |
| Mid plan | — | Large: $143 / mo | — |
| Top plan | — | XL: $239 / mo | — |
| 1st year | $0 | $948 | Google Search Console |
| Platforms | Web | Web, Chrome extension | Moz Pro |
Edge = the better published number or limit; we do not test the tools hands-on.
Which has the better free plan, Google Search Console or Moz Pro?
Google Search Console: Yes, all features free.
Should you pick Google Search Console or Moz Pro?
Pick Google Search Console if
- you want free Google search performance data
- the free plan is enough (all features free)
Pick Moz Pro if
- you want link metrics and keyword research
- you can pay $79 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Google Search Console pricing | search.google.com/search-console/about | 27 Oct 2026 |
| Moz Pro pricing | moz.com/products/pro/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare