SEO · Ranked 2 of 6 in Best SEO tools
What is SpyFu?
Short answer
SpyFu is a SEO tool from SpyFu, best for competitor keyword and ad research. It has no free plan; paid plans start at $29 / mo.
| Fact | SpyFu | SEO median (6 tools) |
|---|---|---|
| Free plan | No | 2 of 6 have one |
| Entry price | $29 / mo | $58.35 / mo |
| Top plan | $187 / mo | $205.10 / mo |
| 1st year | $348 | $700.20 |
| Paid plans | 3 | 3 |
| Platforms | Web, API | — |
What does SpyFu do?
SpyFu covers these jobs, as listed on SpyFu's pricing and feature pages.
- Competitor keyword research
- Site audit
- Weekly rank tracking
- Data exports
- Google Search Console integration (Pro and up)
How much does SpyFu cost?
$29 / mo to $187 / mo.
| Plan | Price | Billed monthly | Includes |
|---|---|---|---|
| Basic | $29 / mo | $39 / mo | — |
| Pro + AI | $89 / mo | $119 / mo | — |
| Team / Agency | $187 / mo | $249 / mo | — |
What are the best SpyFu alternatives?
Closest on first-year cost: Mangools, Google Search Console, Moz Pro.
| Alternative | Free plan | From |
|---|---|---|
| Mangools | No | $37.70 / mo |
| Google Search Console | Yes | Free |
| Moz Pro | No | $79 / mo |
Is SpyFu better than Google Search Console?
SpyFu is best for competitor keyword and ad research; Google Search Console for free Google search performance data. First year: $348 vs $0.
Sources
| Vendor page | URL | Checked |
|---|---|---|
| SpyFu pricing | spyfu.com/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare