SEO · Head to head
Moz Pro vs SE Ranking: which is better?
Short answer
Moz Pro costs less in the first year ($948 vs $1,238.40). Pick Moz Pro for link metrics and keyword research; pick SE Ranking for SEO plus AI-search tracking for marketing teams.
| Fact | Moz Pro | SE Ranking | Edge |
|---|---|---|---|
| Best for | Link metrics and keyword research | SEO plus AI-search tracking for marketing teams | — |
| Free plan | No | No | Tie |
| Entry plan | Medium: $79 / mo | Core: $103.20 / mo | Moz Pro |
| Mid plan | Large: $143 / mo | Growth: $223.20 / mo | Moz Pro |
| Top plan | XL: $239 / mo | Growth: $223.20 / mo | SE Ranking |
| 1st year | $948 | $1,238.40 | Moz Pro |
| Platforms | Web, Chrome extension | Web, API | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, Moz Pro or SE Ranking?
Moz Pro costs less in the first year ($948 vs $1,238.40).
| 1st year | Moz Pro | SE Ranking |
|---|---|---|
| Entry | $948 | $1,238.40 |
| Mid | $1,716 | $2,678.40 |
| Top | $2,868 | $2,678.40 |
Which has the better free plan, Moz Pro or SE Ranking?
Neither stands out: Moz Pro: No; SE Ranking: No.
Should you pick Moz Pro or SE Ranking?
Pick Moz Pro if
- you want link metrics and keyword research
- you can pay $79 / mo from day one
Pick SE Ranking if
- you want SEO plus AI-search tracking for marketing teams
- you can pay $103.20 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Moz Pro pricing | moz.com/products/pro/pricing | 27 Oct 2026 |
| SE Ranking pricing | seranking.com/subscription.html | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare