SEO · Head to head
Ahrefs vs Moz Pro: which is better?
Short answer
Moz Pro costs less in the first year ($1,548 vs $948). Pick Ahrefs for backlink analysis and competitor research; pick Moz Pro for link metrics and keyword research.
| Fact | Ahrefs | Moz Pro | Edge |
|---|---|---|---|
| Best for | Backlink analysis and competitor research | Link metrics and keyword research | — |
| Free plan | Yes, Ahrefs Free: data on your own site | No | Ahrefs |
| Entry plan | Lite: $129 / mo | Medium: $79 / mo | Moz Pro |
| Mid plan | Standard: $249 / mo | Large: $143 / mo | Moz Pro |
| Top plan | Enterprise: $1,499 / mo | XL: $239 / mo | Moz Pro |
| 1st year | $1,548 | $948 | Moz Pro |
| Platforms | Web, API | Web, Chrome extension | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, Ahrefs or Moz Pro?
Moz Pro costs less in the first year ($1,548 vs $948).
| 1st year | Ahrefs | Moz Pro |
|---|---|---|
| Entry | $1,548 | $948 |
| Mid | $2,988 | $1,716 |
| Top | $17,988 | $2,868 |
Which has the better free plan, Ahrefs or Moz Pro?
Ahrefs: Yes, Ahrefs Free: data on your own site.
Should you pick Ahrefs or Moz Pro?
Pick Ahrefs if
- you want backlink analysis and competitor research
- the free plan is enough (Ahrefs Free: data on your own site)
Pick Moz Pro if
- you want link metrics and keyword research
- you can pay $79 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Ahrefs pricing | ahrefs.com/pricing | 27 Oct 2026 |
| Moz Pro pricing | moz.com/products/pro/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare