SEO · Head to head
SpyFu vs Moz Pro: which is better?
Short answer
SpyFu costs less in the first year ($348 vs $948). Pick SpyFu for competitor keyword and ad research; pick Moz Pro for link metrics and keyword research.
| Fact | SpyFu | Moz Pro | Edge |
|---|---|---|---|
| Best for | Competitor keyword and ad research | Link metrics and keyword research | — |
| Free plan | No | No | Tie |
| Entry plan | Basic: $29 / mo | Medium: $79 / mo | SpyFu |
| Mid plan | Pro + AI: $89 / mo | Large: $143 / mo | SpyFu |
| Top plan | Team / Agency: $187 / mo | XL: $239 / mo | SpyFu |
| 1st year | $348 | $948 | SpyFu |
| Platforms | Web, API | Web, Chrome extension | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, SpyFu or Moz Pro?
SpyFu costs less in the first year ($348 vs $948).
| 1st year | SpyFu | Moz Pro |
|---|---|---|
| Entry | $348 | $948 |
| Mid | $1,068 | $1,716 |
| Top | $2,244 | $2,868 |
Which has the better free plan, SpyFu or Moz Pro?
Neither stands out: SpyFu: No; Moz Pro: No.
Should you pick SpyFu or Moz Pro?
Pick SpyFu if
- you want competitor keyword and ad research
- you can pay $29 / mo from day one
Pick Moz Pro if
- you want link metrics and keyword research
- you can pay $79 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| SpyFu pricing | spyfu.com/pricing | 27 Oct 2026 |
| Moz Pro pricing | moz.com/products/pro/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare