Landing pages · Pricing
How much does Instapage cost?
Short answer
Paid plans: Create $79 / mo. Optimize and Convert: price on request.
| Plan | Price | Billed monthly | Includes |
|---|---|---|---|
| Create | $79 / mo | $99 / mo | — |
| Optimize | Custom | — | Price not shown in page text |
| Convert | Custom | — | Custom pricing |
Billed yearly where offered; monthly billing usually costs more.
Is Instapage free?
No. There is a 14-day free trial; then plans start at $79 / mo.
What does Instapage cost in the first year?
From $948 on Create to $948 on Create.
| Plan | 1st year |
|---|---|
| Create | $948 |
Are there extra costs with Instapage?
The vendor lists these on its pricing page:
- Annual billing saves up to 20%
- Create plan includes 15,000 unique monthly visitors
- 14-day free trial
How does Instapage pricing compare?
Instapage has the 9th-lowest entry price of 10 landing page builders priced the same way.
| Tool | From | 1st year |
|---|---|---|
| Carrd | $9 / yr | $9 |
| Systeme.io | $17 / mo | $204 |
| Zoho LandingPage | $18 / mo | $216 |
| Unbounce | $22 / mo | $264 |
| PageFly | $24 / mo | $288 |
| ConvertFlow | $25 / mo | $300 |
| Leadpages | $29 / mo | $348 |
| Landingi | $29 / mo | $348 |
| Instapage | $79 / mo | $948 |
| ClickFunnels | $81 / mo | $972 |
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Instapage pricing | instapage.com/plans | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare