Landing pages · Ranked 9 of 10 in Best landing page builders
What is Instapage?
Short answer
Instapage is a landing page builder from Instapage, best for ad-driven landing pages with personalization. It has a 14-day free trial; paid plans start at $79 / mo.
| Fact | Instapage | Landing pages median (10 tools) |
|---|---|---|
| Free plan | No, 14-day trial | 4 of 10 have one |
| Entry price | $79 / mo | $24.50 / mo |
| Top plan | $79 / mo | $193 / mo |
| 1st year | $948 | $294 |
| Paid plans | 1 | 3.5 |
| Platforms | Web | — |
What does Instapage do?
Instapage covers these jobs, as listed on Instapage's pricing and feature pages.
- Drag-and-drop landing page builder
- Unlimited pages and conversions
- Reusable blocks and forms
- Triggered popups and sticky bars
- AI content generation
How much does Instapage cost?
$79 / mo to $79 / mo.
| Plan | Price | Billed monthly | Includes |
|---|---|---|---|
| Create | $79 / mo | $99 / mo | — |
| Optimize | Custom | — | Price not shown in page text |
| Convert | Custom | — | Custom pricing |
What are the best Instapage alternatives?
Closest on first-year cost: ClickFunnels, Leadpages, Landingi.
| Alternative | Free plan | From |
|---|---|---|
| ClickFunnels | No | $81 / mo |
| Leadpages | No | $29 / mo |
| Landingi | No | $29 / mo |
Is Instapage better than Carrd?
Instapage is best for ad-driven landing pages with personalization; Carrd for simple one-page sites. First year: $948 vs $9.
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Instapage pricing | instapage.com/plans | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare