Landing pages · Head to head
Carrd vs Instapage: which is better?
Short answer
Carrd costs less in the first year ($9 vs $948). Pick Carrd for simple one-page sites; pick Instapage for ad-driven landing pages with personalization.
| Fact | Carrd | Instapage | Edge |
|---|---|---|---|
| Best for | Simple one-page sites | Ad-driven landing pages with personalization | — |
| Free plan | Yes, Free plan with Carrd branding | No, 14-day trial | Carrd |
| Entry plan | Pro Lite: $9 / yr | Create: $79 / mo | Carrd |
| Mid plan | Pro Standard: $19 / yr | Create: $79 / mo | Carrd |
| Top plan | Pro Plus: $49 / yr | Create: $79 / mo | Carrd |
| 1st year | $9 | $948 | Carrd |
| Platforms | Web | Web | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, Carrd or Instapage?
Carrd costs less in the first year ($9 vs $948).
| 1st year | Carrd | Instapage |
|---|---|---|
| Entry | $9 | $948 |
| Mid | $19 | $948 |
| Top | $49 | $948 |
Which has the better free plan, Carrd or Instapage?
Carrd: Yes, Free plan with Carrd branding.
Should you pick Carrd or Instapage?
Pick Carrd if
- you want simple one-page sites
- the free plan is enough (Free plan with Carrd branding)
Pick Instapage if
- you want ad-driven landing pages with personalization
- you can pay $79 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Carrd pricing | carrd.co/pro | 27 Oct 2026 |
| Instapage pricing | instapage.com/plans | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare