CRM · Head to head
HubSpot CRM vs Attio: which is better?
Short answer
HubSpot CRM costs less in the first year ($420 vs $2,100 for 5 users). Pick HubSpot CRM for free CRM suite tied to marketing and service; pick Attio for modern customizable CRM for startups.
| Fact | HubSpot CRM | Attio | Edge |
|---|---|---|---|
| Best for | Free CRM suite tied to marketing and service | Modern customizable CRM for startups | — |
| Free plan | Yes, 2 users | Yes, 3 seats | Tie |
| Entry plan | Starter: $7 / seat / mo | Plus: $35 / seat / mo | HubSpot CRM |
| Mid plan | Starter: $7 / seat / mo | Pro: $79 / seat / mo | HubSpot CRM |
| Top plan | Starter: $7 / seat / mo | Pro: $79 / seat / mo | HubSpot CRM |
| 1st year, 5 users | $420 | $2,100 | HubSpot CRM |
| Platforms | Web | Web | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, HubSpot CRM or Attio?
HubSpot CRM costs less in the first year ($420 vs $2,100 for 5 users).
| 1st year, 5 users | HubSpot CRM | Attio |
|---|---|---|
| Entry | $420 | $2,100 |
| Mid | $420 | $4,740 |
| Top | $420 | $4,740 |
Which has the better free plan, HubSpot CRM or Attio?
Neither stands out: HubSpot CRM: Yes, 2 users; Attio: Yes, 3 seats.
Should you pick HubSpot CRM or Attio?
Pick HubSpot CRM if
- you want free CRM suite tied to marketing and service
- the free plan is enough (2 users)
Pick Attio if
- you want modern customizable CRM for startups
- the free plan is enough (3 seats)
Sources
| Vendor page | URL | Checked |
|---|---|---|
| HubSpot CRM pricing | hubspot.com/pricing/crm | 27 Oct 2026 |
| Attio pricing | attio.com/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare