Landing pages · Ranked 5 of 10 in Best landing page builders
What is Unbounce?
Short answer
Unbounce is a landing page builder from Unbounce, best for landing pages with A/B testing and AI routing. It has a 14-day free trial; paid plans start at $22 / mo.
| Fact | Unbounce | Landing pages median (10 tools) |
|---|---|---|
| Free plan | No, 14-day trial | 4 of 10 have one |
| Entry price | $22 / mo | $24.50 / mo |
| Top plan | $187 / mo | $193 / mo |
| 1st year | $264 | $294 |
| Paid plans | 4 | 3.5 |
| Platforms | Web, API | — |
What does Unbounce do?
Unbounce covers these jobs, as listed on Unbounce's pricing and feature pages.
- Hybrid landing page builder
- AI copywriting
- Lead gen forms
- A/B testing (Experiment and up)
- MCP server for AI assistants
How much does Unbounce cost?
$22 / mo to $187 / mo.
| Plan | Price | Billed monthly | Includes |
|---|---|---|---|
| Starter | $22 / mo | $29 / mo | — |
| Build | $74 / mo | $99 / mo | — |
| Experiment | $112 / mo | $149 / mo | — |
| Optimize | $187 / mo | $249 / mo | — |
| Concierge | Custom | — | Custom pricing |
What are the best Unbounce alternatives?
Closest on first-year cost: PageFly, ConvertFlow, Zoho LandingPage.
| Alternative | Free plan | From |
|---|---|---|
| PageFly | Yes | $24 / mo |
| ConvertFlow | No | $25 / mo |
| Zoho LandingPage | Yes | $18 / mo |
Is Unbounce better than Carrd?
Unbounce is best for landing pages with A/B testing and AI routing; Carrd for simple one-page sites. First year: $264 vs $9.
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Unbounce pricing | unbounce.com/pricing/ | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare