Email marketing · Ranked 9 of 9 in Best email marketing tools
What is Mailchimp?
Short answer
Mailchimp is a email marketing tool from Intuit Mailchimp, best for all-in-one email for small businesses. It has a 14-day free trial; paid plans start at $20 / mo.
| Fact | Mailchimp | Email marketing median (9 tools) |
|---|---|---|
| Free plan | No, 14-day trial | 4 of 9 have one |
| Entry price | $20 / mo | $12 / mo |
| Top plan | $20 / mo | $25 / mo |
| 1st year | $240 | $144 |
| Paid plans | 1 | 2 |
| Platforms | Web | — |
What does Mailchimp do?
Mailchimp covers these jobs, as listed on Intuit Mailchimp's pricing and feature pages.
- Generative AI features
- Enhanced automations
- Custom-coded email templates
- Popup forms
- Audience growth insights
How much does Mailchimp cost?
$20 / mo to $20 / mo.
| Plan | Price | Billed monthly | Includes |
|---|---|---|---|
| Standard | $20 / mo | — | 500 contacts; 14-day free trial |
What are the best Mailchimp alternatives?
Closest on first-year cost: GetResponse, ActiveCampaign, AWeber.
| Alternative | Free plan | From |
|---|---|---|
| GetResponse | No | $15.58 / mo |
| ActiveCampaign | No | $15 / mo |
| AWeber | No | $12.50 / mo |
Is Mailchimp better than Klaviyo?
Mailchimp is best for all-in-one email for small businesses; Klaviyo for ecommerce email and SMS automation. First year: $240 vs $0.
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Mailchimp pricing | mailchimp.com/pricing/marketing/ | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare