Email marketing · Ranked 7 of 9 in Best email marketing tools
What is ActiveCampaign?
Short answer
ActiveCampaign is a email marketing tool from ActiveCampaign, best for marketing automation for growing teams. It has no free plan; paid plans start at $15 / mo.
| Fact | ActiveCampaign | Email marketing median (9 tools) |
|---|---|---|
| Free plan | No | 4 of 9 have one |
| Entry price | $15 / mo | $12 / mo |
| Top plan | $145 / mo | $25 / mo |
| 1st year | $180 | $144 |
| Paid plans | 4 | 2 |
| Platforms | Web | — |
What does ActiveCampaign do?
ActiveCampaign covers these jobs, as listed on ActiveCampaign's pricing and feature pages.
- Email campaigns with pre-built templates
- Marketing automations
- Active business goals
- Segmentation
- AI optimization on Pro
How much does ActiveCampaign cost?
$15 / mo to $145 / mo.
| Plan | Price | Billed monthly | Includes |
|---|---|---|---|
| Starter | $15 / mo | — | 1,000 contacts |
| Plus | $49 / mo | — | 1,000 contacts |
| Pro | $79 / mo | — | 1,000 contacts |
| Enterprise | $145 / mo | — | 1,000 contacts |
What are the best ActiveCampaign alternatives?
Closest on first-year cost: GetResponse, AWeber, MailerLite.
| Alternative | Free plan | From |
|---|---|---|
| GetResponse | No | $15.58 / mo |
| AWeber | No | $12.50 / mo |
| MailerLite | Yes | $12 / mo |
Is ActiveCampaign better than Klaviyo?
ActiveCampaign is best for marketing automation for growing teams; Klaviyo for ecommerce email and SMS automation. First year: $180 vs $0.
Sources
| Vendor page | URL | Checked |
|---|---|---|
| ActiveCampaign pricing | activecampaign.com/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare