Email marketing · Ranked 1 of 9 in Best email marketing tools
What is Klaviyo?
Short answer
Klaviyo is a email marketing tool from Klaviyo, best for ecommerce email and SMS automation. It has a free plan (250 profiles, 500 emails/month).
| Fact | Klaviyo | Email marketing median (9 tools) |
|---|---|---|
| Free plan | Yes, 250 profiles, 500 emails/month | 4 of 9 have one |
| Entry price | Free | $12 / mo |
| Top plan | Free | $25 / mo |
| 1st year | $0 | $144 |
| Paid plans | 0 | 2 |
| Platforms | Web, iOS, Android | — |
What does Klaviyo do?
Klaviyo covers these jobs, as listed on Klaviyo's pricing and feature pages.
- Drag-and-drop email editor
- Web forms
- Automation flows
- Built-in reporting
- Mobile app marketing
How much does Klaviyo cost?
Klaviyo is free: 250 profiles, 500 emails/month.
| Plan | Price | Billed monthly | Includes |
|---|---|---|---|
| Free | Free | Free | Up to 250 active profiles, 500 email sends/month |
What are the best Klaviyo alternatives?
Closest on first-year cost: Zoho Campaigns, Brevo, Constant Contact.
| Alternative | Free plan | From |
|---|---|---|
| Zoho Campaigns | Yes | Free |
| Brevo | Yes | $8.08 / mo |
| Constant Contact | No | $10.20 / mo |
Is Klaviyo better than Brevo?
Klaviyo is best for ecommerce email and SMS automation; Brevo for email and SMS on a budget. First year: $0 vs $96.96.
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Klaviyo pricing | klaviyo.com/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare