Email marketing · Head to head
Klaviyo vs Brevo: which is better?
Short answer
Klaviyo costs less in the first year ($0 vs $96.96). Pick Klaviyo for ecommerce email and SMS automation; pick Brevo for email and SMS on a budget.
| Fact | Klaviyo | Brevo | Edge |
|---|---|---|---|
| Best for | Ecommerce email and SMS automation | Email and SMS on a budget | — |
| Free plan | Yes, 250 profiles, 500 emails/month | Yes, Free forever plan | Tie |
| Entry plan | — | Starter: $8.08 / mo | — |
| Mid plan | — | Standard: $18 / mo | — |
| Top plan | — | Enterprise: $2,499 / mo | — |
| 1st year | $0 | $96.96 | Klaviyo |
| Platforms | Web, iOS, Android | Web | Klaviyo |
Edge = the better published number or limit; we do not test the tools hands-on.
Which has the better free plan, Klaviyo or Brevo?
Neither stands out: Klaviyo: Yes, 250 profiles, 500 emails/month; Brevo: Yes, Free forever plan.
Should you pick Klaviyo or Brevo?
Pick Klaviyo if
- you want ecommerce email and SMS automation
- the free plan is enough (250 profiles, 500 emails/month)
Pick Brevo if
- you want email and SMS on a budget
- the free plan is enough (Free forever plan)
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Klaviyo pricing | klaviyo.com/pricing | 27 Oct 2026 |
| Brevo pricing | brevo.com/pricing/ | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare