Landing pages · Head to head
Unbounce vs ClickFunnels: which is better?
Short answer
Unbounce costs less in the first year ($264 vs $972). Pick Unbounce for landing pages with A/B testing and AI routing; pick ClickFunnels for sales funnels, courses and email in one.
| Fact | Unbounce | ClickFunnels | Edge |
|---|---|---|---|
| Best for | Landing pages with A/B testing and AI routing | Sales funnels, courses and email in one | — |
| Free plan | No, 14-day trial | No | Tie |
| Entry plan | Starter: $22 / mo | Launch: $81 / mo | Unbounce |
| Mid plan | Build: $74 / mo | Scale: $164 / mo | Unbounce |
| Top plan | Optimize: $187 / mo | Optimize: $248 / mo | Unbounce |
| 1st year | $264 | $972 | Unbounce |
| Platforms | Web, API | Web, API | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, Unbounce or ClickFunnels?
Unbounce costs less in the first year ($264 vs $972).
| 1st year | Unbounce | ClickFunnels |
|---|---|---|
| Entry | $264 | $972 |
| Mid | $888 | $1,968 |
| Top | $2,244 | $2,976 |
Which has the better free plan, Unbounce or ClickFunnels?
Neither stands out: Unbounce: No, 14-day trial; ClickFunnels: No.
Should you pick Unbounce or ClickFunnels?
Pick Unbounce if
- you want landing pages with A/B testing and AI routing
- you can pay $22 / mo from day one
Pick ClickFunnels if
- you want sales funnels, courses and email in one
- you can pay $81 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Unbounce pricing | unbounce.com/pricing/ | 27 Oct 2026 |
| ClickFunnels pricing | clickfunnels.com/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare