Chatbots · Head to head
Landbot vs Amazon Lex: which is better?
Short answer
They are priced differently ($36 / mo vs $0.00 / unit). Pick Landbot for no-code WhatsApp and web chatbots; pick Amazon Lex for AWS teams building voice and text bots.
| Fact | Landbot | Amazon Lex | Edge |
|---|---|---|---|
| Best for | No-code WhatsApp and web chatbots | AWS teams building voice and text bots | — |
| Free plan | Yes, 100 chats/mo | No | Landbot |
| Entry plan | Starter: $36 / mo | Speech requests: $0.00 / unit | — |
| Mid plan | Professional: $88 / mo | Text requests: $0.00 / unit | — |
| Top plan | Professional: $88 / mo | Text requests: $0.00 / unit | — |
| 1st year | $432 | Usage-based | — |
| Platforms | Web, API | API, Web | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which has the better free plan, Landbot or Amazon Lex?
Landbot: Yes, 100 chats/mo.
Should you pick Landbot or Amazon Lex?
Pick Landbot if
- you want no-code WhatsApp and web chatbots
- the free plan is enough (100 chats/mo)
Pick Amazon Lex if
- you want AWS teams building voice and text bots
- you can pay $0.00 / unit from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Landbot pricing | landbot.io/pricing | 27 Oct 2026 |
| Amazon Lex pricing | aws.amazon.com/lex/pricing/ | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare