CRM · Head to head
HubSpot CRM vs Salesforce Sales Cloud: which is better?
Short answer
HubSpot CRM costs less in the first year ($420 vs $1,500 for 5 users). Pick HubSpot CRM for free CRM suite tied to marketing and service; pick Salesforce Sales Cloud for large sales teams needing deep customization.
| Fact | HubSpot CRM | Salesforce Sales Cloud | Edge |
|---|---|---|---|
| Best for | Free CRM suite tied to marketing and service | Large sales teams needing deep customization | — |
| Free plan | Yes, 2 users | Yes, Free Suite | Tie |
| Entry plan | Starter: $7 / seat / mo | Starter Suite: $25 / seat / mo | HubSpot CRM |
| Mid plan | Starter: $7 / seat / mo | Pro Suite: $100 / seat / mo | HubSpot CRM |
| Top plan | Starter: $7 / seat / mo | Max: $550 / seat / mo | HubSpot CRM |
| 1st year, 5 users | $420 | $1,500 | HubSpot CRM |
| Platforms | Web | Web | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, HubSpot CRM or Salesforce Sales Cloud?
HubSpot CRM costs less in the first year ($420 vs $1,500 for 5 users).
| 1st year, 5 users | HubSpot CRM | Salesforce Sales Cloud |
|---|---|---|
| Entry | $420 | $1,500 |
| Mid | $420 | $6,000 |
| Top | $420 | $33,000 |
Which has the better free plan, HubSpot CRM or Salesforce Sales Cloud?
Neither stands out: HubSpot CRM: Yes, 2 users; Salesforce Sales Cloud: Yes, Free Suite.
Should you pick HubSpot CRM or Salesforce Sales Cloud?
Pick HubSpot CRM if
- you want free CRM suite tied to marketing and service
- the free plan is enough (2 users)
Pick Salesforce Sales Cloud if
- you want large sales teams needing deep customization
- the free plan is enough (Free Suite)
Sources
| Vendor page | URL | Checked |
|---|---|---|
| HubSpot CRM pricing | hubspot.com/pricing/crm | 27 Oct 2026 |
| Salesforce Sales Cloud pricing | salesforce.com/sales/pricing/ | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare