CRM · Head to head
HubSpot CRM vs Close: which is better?
Short answer
HubSpot CRM costs less in the first year ($420 vs $540 for 5 users). Pick HubSpot CRM for free CRM suite tied to marketing and service; pick Close for calling and email heavy sales teams.
| Fact | HubSpot CRM | Close | Edge |
|---|---|---|---|
| Best for | Free CRM suite tied to marketing and service | Calling and email heavy sales teams | — |
| Free plan | Yes, 2 users | No | HubSpot CRM |
| Entry plan | Starter: $7 / seat / mo | Solo: $9 / seat / mo | HubSpot CRM |
| Mid plan | Starter: $7 / seat / mo | Essentials: $35 / seat / mo | HubSpot CRM |
| Top plan | Starter: $7 / seat / mo | Scale: $139 / seat / mo | HubSpot CRM |
| 1st year, 5 users | $420 | $540 | HubSpot CRM |
| Platforms | Web | Web | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, HubSpot CRM or Close?
HubSpot CRM costs less in the first year ($420 vs $540 for 5 users).
| 1st year, 5 users | HubSpot CRM | Close |
|---|---|---|
| Entry | $420 | $540 |
| Mid | $420 | $2,100 |
| Top | $420 | $8,340 |
Which has the better free plan, HubSpot CRM or Close?
HubSpot CRM: Yes, 2 users.
Should you pick HubSpot CRM or Close?
Pick HubSpot CRM if
- you want free CRM suite tied to marketing and service
- the free plan is enough (2 users)
Pick Close if
- you want calling and email heavy sales teams
- you can pay $9 / seat / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| HubSpot CRM pricing | hubspot.com/pricing/crm | 27 Oct 2026 |
| Close pricing | close.com/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare