CRM · Head to head
Attio vs Dynamics 365 Sales: which is better?
Short answer
Attio costs less in the first year ($2,100 vs $3,900 for 5 users). Pick Attio for modern customizable CRM for startups; pick Dynamics 365 Sales for Microsoft 365 shops needing CRM.
| Fact | Attio | Dynamics 365 Sales | Edge |
|---|---|---|---|
| Best for | Modern customizable CRM for startups | Microsoft 365 shops needing CRM | — |
| Free plan | Yes, 3 seats | No | Attio |
| Entry plan | Plus: $35 / seat / mo | Professional: $65 / seat / mo | Attio |
| Mid plan | Pro: $79 / seat / mo | Enterprise: $105 / seat / mo | Attio |
| Top plan | Pro: $79 / seat / mo | Premium: $150 / seat / mo | Attio |
| 1st year, 5 users | $2,100 | $3,900 | Attio |
| Platforms | Web | Web | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, Attio or Dynamics 365 Sales?
Attio costs less in the first year ($2,100 vs $3,900 for 5 users).
| 1st year, 5 users | Attio | Dynamics 365 Sales |
|---|---|---|
| Entry | $2,100 | $3,900 |
| Mid | $4,740 | $6,300 |
| Top | $4,740 | $9,000 |
Which has the better free plan, Attio or Dynamics 365 Sales?
Attio: Yes, 3 seats.
Should you pick Attio or Dynamics 365 Sales?
Pick Attio if
- you want modern customizable CRM for startups
- the free plan is enough (3 seats)
Pick Dynamics 365 Sales if
- you want Microsoft 365 shops needing CRM
- you can pay $65 / seat / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Attio pricing | attio.com/pricing | 27 Oct 2026 |
| Dynamics 365 Sales pricing | microsoft.com/en-us/dynamics-365/products/sales/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare