Email marketing · Head to head
ActiveCampaign vs GetResponse: which is better?
Short answer
ActiveCampaign costs less in the first year ($180 vs $186.96). Pick ActiveCampaign for marketing automation for growing teams; pick GetResponse for email with funnels and webinars.
| Fact | ActiveCampaign | GetResponse | Edge |
|---|---|---|---|
| Best for | Marketing automation for growing teams | Email with funnels and webinars | — |
| Free plan | No | No | Tie |
| Entry plan | Starter: $15 / mo | Starter: $15.58 / mo | ActiveCampaign |
| Mid plan | Plus: $49 / mo | Marketer: $48.38 / mo | GetResponse |
| Top plan | Enterprise: $145 / mo | Creator: $56.58 / mo | GetResponse |
| 1st year | $180 | $186.96 | ActiveCampaign |
| Platforms | Web | Web | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, ActiveCampaign or GetResponse?
ActiveCampaign costs less in the first year ($180 vs $186.96).
| 1st year | ActiveCampaign | GetResponse |
|---|---|---|
| Entry | $180 | $186.96 |
| Mid | $588 | $580.56 |
| Top | $1,740 | $678.96 |
Which has the better free plan, ActiveCampaign or GetResponse?
Neither stands out: ActiveCampaign: No; GetResponse: No.
Should you pick ActiveCampaign or GetResponse?
Pick ActiveCampaign if
- you want marketing automation for growing teams
- you can pay $15 / mo from day one
Pick GetResponse if
- you want email with funnels and webinars
- you can pay $15.58 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| ActiveCampaign pricing | activecampaign.com/pricing | 27 Oct 2026 |
| GetResponse pricing | getresponse.com/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare