Landing pages · Head to head
Unbounce vs Instapage: which is better?
Short answer
Unbounce costs less in the first year ($264 vs $948). Pick Unbounce for landing pages with A/B testing and AI routing; pick Instapage for ad-driven landing pages with personalization.
| Fact | Unbounce | Instapage | Edge |
|---|---|---|---|
| Best for | Landing pages with A/B testing and AI routing | Ad-driven landing pages with personalization | — |
| Free plan | No, 14-day trial | No, 14-day trial | Tie |
| Entry plan | Starter: $22 / mo | Create: $79 / mo | Unbounce |
| Mid plan | Build: $74 / mo | Create: $79 / mo | Unbounce |
| Top plan | Optimize: $187 / mo | Create: $79 / mo | Instapage |
| 1st year | $264 | $948 | Unbounce |
| Platforms | Web, API | Web | Unbounce |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, Unbounce or Instapage?
Unbounce costs less in the first year ($264 vs $948).
| 1st year | Unbounce | Instapage |
|---|---|---|
| Entry | $264 | $948 |
| Mid | $888 | $948 |
| Top | $2,244 | $948 |
Which has the better free plan, Unbounce or Instapage?
Neither stands out: Unbounce: No, 14-day trial; Instapage: No, 14-day trial.
Should you pick Unbounce or Instapage?
Pick Unbounce if
- you want landing pages with A/B testing and AI routing
- you can pay $22 / mo from day one
Pick Instapage if
- you want ad-driven landing pages with personalization
- you can pay $79 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Unbounce pricing | unbounce.com/pricing/ | 27 Oct 2026 |
| Instapage pricing | instapage.com/plans | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare