SEO · Head to head
SpyFu vs SE Ranking: which is better?
Short answer
SpyFu costs less in the first year ($348 vs $1,238.40). Pick SpyFu for competitor keyword and ad research; pick SE Ranking for SEO plus AI-search tracking for marketing teams.
| Fact | SpyFu | SE Ranking | Edge |
|---|---|---|---|
| Best for | Competitor keyword and ad research | SEO plus AI-search tracking for marketing teams | — |
| Free plan | No | No | Tie |
| Entry plan | Basic: $29 / mo | Core: $103.20 / mo | SpyFu |
| Mid plan | Pro + AI: $89 / mo | Growth: $223.20 / mo | SpyFu |
| Top plan | Team / Agency: $187 / mo | Growth: $223.20 / mo | SpyFu |
| 1st year | $348 | $1,238.40 | SpyFu |
| Platforms | Web, API | Web, API | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, SpyFu or SE Ranking?
SpyFu costs less in the first year ($348 vs $1,238.40).
| 1st year | SpyFu | SE Ranking |
|---|---|---|
| Entry | $348 | $1,238.40 |
| Mid | $1,068 | $2,678.40 |
| Top | $2,244 | $2,678.40 |
Which has the better free plan, SpyFu or SE Ranking?
Neither stands out: SpyFu: No; SE Ranking: No.
Should you pick SpyFu or SE Ranking?
Pick SpyFu if
- you want competitor keyword and ad research
- you can pay $29 / mo from day one
Pick SE Ranking if
- you want SEO plus AI-search tracking for marketing teams
- you can pay $103.20 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| SpyFu pricing | spyfu.com/pricing | 27 Oct 2026 |
| SE Ranking pricing | seranking.com/subscription.html | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare