SEO · Head to head
SpyFu vs Mangools: which is better?
Short answer
SpyFu costs less in the first year ($348 vs $452.40). Pick SpyFu for competitor keyword and ad research; pick Mangools for simple keyword research for freelancers.
| Fact | SpyFu | Mangools | Edge |
|---|---|---|---|
| Best for | Competitor keyword and ad research | Simple keyword research for freelancers | — |
| Free plan | No | No | Tie |
| Entry plan | Basic: $29 / mo | Basic: $37.70 / mo | SpyFu |
| Mid plan | Pro + AI: $89 / mo | Premium: $52.70 / mo | Mangools |
| Top plan | Team / Agency: $187 / mo | Agency: $97.70 / mo | Mangools |
| 1st year | $348 | $452.40 | SpyFu |
| Platforms | Web, API | Web, API | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, SpyFu or Mangools?
SpyFu costs less in the first year ($348 vs $452.40).
| 1st year | SpyFu | Mangools |
|---|---|---|
| Entry | $348 | $452.40 |
| Mid | $1,068 | $632.40 |
| Top | $2,244 | $1,172.40 |
Which has the better free plan, SpyFu or Mangools?
Neither stands out: SpyFu: No; Mangools: No.
Should you pick SpyFu or Mangools?
Pick SpyFu if
- you want competitor keyword and ad research
- you can pay $29 / mo from day one
Pick Mangools if
- you want simple keyword research for freelancers
- you can pay $37.70 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| SpyFu pricing | spyfu.com/pricing | 27 Oct 2026 |
| Mangools pricing | mangools.com/ | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare