Landing pages · Head to head
PageFly vs Unbounce: which is better?
Short answer
Unbounce costs less in the first year ($288 vs $264). Pick PageFly for Shopify landing pages with A/B testing; pick Unbounce for landing pages with A/B testing and AI routing.
| Fact | PageFly | Unbounce | Edge |
|---|---|---|---|
| Best for | Shopify landing pages with A/B testing | Landing pages with A/B testing and AI routing | — |
| Free plan | Yes, Free plan, no time limit | No, 14-day trial | PageFly |
| Entry plan | Builder: $24 / mo | Starter: $22 / mo | Unbounce |
| Mid plan | Optimize: $39 / mo | Build: $74 / mo | PageFly |
| Top plan | Power: $199 / mo | Optimize: $187 / mo | Unbounce |
| 1st year | $288 | $264 | Unbounce |
| Platforms | Web | Web, API | Unbounce |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, PageFly or Unbounce?
Unbounce costs less in the first year ($288 vs $264).
| 1st year | PageFly | Unbounce |
|---|---|---|
| Entry | $288 | $264 |
| Mid | $468 | $888 |
| Top | $2,388 | $2,244 |
Which has the better free plan, PageFly or Unbounce?
PageFly: Yes, Free plan, no time limit.
Should you pick PageFly or Unbounce?
Pick PageFly if
- you want Shopify landing pages with A/B testing
- the free plan is enough (Free plan, no time limit)
Pick Unbounce if
- you want landing pages with A/B testing and AI routing
- you can pay $22 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| PageFly pricing | pagefly.io/pages/pricing | 27 Oct 2026 |
| Unbounce pricing | unbounce.com/pricing/ | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare