Landing pages · Head to head
PageFly vs Instapage: which is better?
Short answer
PageFly costs less in the first year ($288 vs $948). Pick PageFly for Shopify landing pages with A/B testing; pick Instapage for ad-driven landing pages with personalization.
| Fact | PageFly | Instapage | Edge |
|---|---|---|---|
| Best for | Shopify landing pages with A/B testing | Ad-driven landing pages with personalization | — |
| Free plan | Yes, Free plan, no time limit | No, 14-day trial | PageFly |
| Entry plan | Builder: $24 / mo | Create: $79 / mo | PageFly |
| Mid plan | Optimize: $39 / mo | Create: $79 / mo | PageFly |
| Top plan | Power: $199 / mo | Create: $79 / mo | Instapage |
| 1st year | $288 | $948 | PageFly |
| Platforms | Web | Web | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, PageFly or Instapage?
PageFly costs less in the first year ($288 vs $948).
| 1st year | PageFly | Instapage |
|---|---|---|
| Entry | $288 | $948 |
| Mid | $468 | $948 |
| Top | $2,388 | $948 |
Which has the better free plan, PageFly or Instapage?
PageFly: Yes, Free plan, no time limit.
Should you pick PageFly or Instapage?
Pick PageFly if
- you want Shopify landing pages with A/B testing
- the free plan is enough (Free plan, no time limit)
Pick Instapage if
- you want ad-driven landing pages with personalization
- you can pay $79 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| PageFly pricing | pagefly.io/pages/pricing | 27 Oct 2026 |
| Instapage pricing | instapage.com/plans | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare