Email marketing · Head to head
Klaviyo vs Zoho Campaigns: which is better?
Short answer
They cost the same in the first year ($0). Pick Klaviyo for ecommerce email and SMS automation; pick Zoho Campaigns for email for Zoho suite users.
| Fact | Klaviyo | Zoho Campaigns | Edge |
|---|---|---|---|
| Best for | Ecommerce email and SMS automation | Email for Zoho suite users | — |
| Free plan | Yes, 250 profiles, 500 emails/month | Yes, up to 2,000 contacts | Tie |
| Entry plan | — | — | — |
| Mid plan | — | — | — |
| Top plan | — | — | — |
| 1st year | $0 | $0 | Tie |
| Platforms | Web, iOS, Android | Web | Klaviyo |
Edge = the better published number or limit; we do not test the tools hands-on.
Which has the better free plan, Klaviyo or Zoho Campaigns?
Neither stands out: Klaviyo: Yes, 250 profiles, 500 emails/month; Zoho Campaigns: Yes, up to 2,000 contacts.
Should you pick Klaviyo or Zoho Campaigns?
Pick Klaviyo if
- you want ecommerce email and SMS automation
- the free plan is enough (250 profiles, 500 emails/month)
Pick Zoho Campaigns if
- you want email for Zoho suite users
- the free plan is enough (up to 2,000 contacts)
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Klaviyo pricing | klaviyo.com/pricing | 27 Oct 2026 |
| Zoho Campaigns pricing | zoho.com/campaigns/pricing.html | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare