Email marketing · Head to head
Klaviyo vs MailerLite: which is better?
Short answer
Klaviyo costs less in the first year ($0 vs $144). Pick Klaviyo for ecommerce email and SMS automation; pick MailerLite for low-cost email for creators.
| Fact | Klaviyo | MailerLite | Edge |
|---|---|---|---|
| Best for | Ecommerce email and SMS automation | Low-cost email for creators | — |
| Free plan | Yes, 250 profiles, 500 emails/month | Yes, 250 subscribers, 2,500 emails/month | Tie |
| Entry plan | — | Comfort: $12 / mo | — |
| Mid plan | — | Power: $25 / mo | — |
| Top plan | — | Power: $25 / mo | — |
| 1st year | $0 | $144 | Klaviyo |
| Platforms | Web, iOS, Android | Web | Klaviyo |
Edge = the better published number or limit; we do not test the tools hands-on.
Which has the better free plan, Klaviyo or MailerLite?
Neither stands out: Klaviyo: Yes, 250 profiles, 500 emails/month; MailerLite: Yes, 250 subscribers, 2,500 emails/month.
Should you pick Klaviyo or MailerLite?
Pick Klaviyo if
- you want ecommerce email and SMS automation
- the free plan is enough (250 profiles, 500 emails/month)
Pick MailerLite if
- you want low-cost email for creators
- the free plan is enough (250 subscribers, 2,500 emails/month)
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Klaviyo pricing | klaviyo.com/pricing | 27 Oct 2026 |
| MailerLite pricing | mailerlite.com/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare