Email marketing · Head to head
Constant Contact vs ActiveCampaign: which is better?
Short answer
Constant Contact costs less in the first year ($122.40 vs $180). Pick Constant Contact for small businesses wanting phone support; pick ActiveCampaign for marketing automation for growing teams.
| Fact | Constant Contact | ActiveCampaign | Edge |
|---|---|---|---|
| Best for | Small businesses wanting phone support | Marketing automation for growing teams | — |
| Free plan | No | No | Tie |
| Entry plan | Lite: $10.20 / mo | Starter: $15 / mo | Constant Contact |
| Mid plan | Standard: $29.75 / mo | Plus: $49 / mo | Constant Contact |
| Top plan | Premium: $68 / mo | Enterprise: $145 / mo | Constant Contact |
| 1st year | $122.40 | $180 | Constant Contact |
| Platforms | Web | Web | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, Constant Contact or ActiveCampaign?
Constant Contact costs less in the first year ($122.40 vs $180).
| 1st year | Constant Contact | ActiveCampaign |
|---|---|---|
| Entry | $122.40 | $180 |
| Mid | $357 | $588 |
| Top | $816 | $1,740 |
Which has the better free plan, Constant Contact or ActiveCampaign?
Neither stands out: Constant Contact: No; ActiveCampaign: No.
Should you pick Constant Contact or ActiveCampaign?
Pick Constant Contact if
- you want small businesses wanting phone support
- you can pay $10.20 / mo from day one
Pick ActiveCampaign if
- you want marketing automation for growing teams
- you can pay $15 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Constant Contact pricing | constantcontact.com/email-marketing/pricing | 27 Oct 2026 |
| ActiveCampaign pricing | activecampaign.com/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare