Email marketing · Head to head
Brevo vs ActiveCampaign: which is better?
Short answer
Brevo costs less in the first year ($96.96 vs $180). Pick Brevo for email and SMS on a budget; pick ActiveCampaign for marketing automation for growing teams.
| Fact | Brevo | ActiveCampaign | Edge |
|---|---|---|---|
| Best for | Email and SMS on a budget | Marketing automation for growing teams | — |
| Free plan | Yes, Free forever plan | No | Brevo |
| Entry plan | Starter: $8.08 / mo | Starter: $15 / mo | Brevo |
| Mid plan | Standard: $18 / mo | Plus: $49 / mo | Brevo |
| Top plan | Enterprise: $2,499 / mo | Enterprise: $145 / mo | ActiveCampaign |
| 1st year | $96.96 | $180 | Brevo |
| Platforms | Web | Web | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, Brevo or ActiveCampaign?
Brevo costs less in the first year ($96.96 vs $180).
| 1st year | Brevo | ActiveCampaign |
|---|---|---|
| Entry | $96.96 | $180 |
| Mid | $216 | $588 |
| Top | $29,988 | $1,740 |
Which has the better free plan, Brevo or ActiveCampaign?
Brevo: Yes, Free forever plan.
Should you pick Brevo or ActiveCampaign?
Pick Brevo if
- you want email and SMS on a budget
- the free plan is enough (Free forever plan)
Pick ActiveCampaign if
- you want marketing automation for growing teams
- you can pay $15 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| Brevo pricing | brevo.com/pricing/ | 27 Oct 2026 |
| ActiveCampaign pricing | activecampaign.com/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare