Email marketing · Head to head
AWeber vs Mailchimp: which is better?
Short answer
AWeber costs less in the first year ($150 vs $240). Pick AWeber for creators selling through email; pick Mailchimp for all-in-one email for small businesses.
| Fact | AWeber | Mailchimp | Edge |
|---|---|---|---|
| Best for | Creators selling through email | All-in-one email for small businesses | — |
| Free plan | No, 14-day trial | No, 14-day trial | Tie |
| Entry plan | Lite: $12.50 / mo | Standard: $20 / mo | AWeber |
| Mid plan | Plus: $20 / mo | Standard: $20 / mo | Tie |
| Top plan | Plus: $20 / mo | Standard: $20 / mo | Tie |
| 1st year | $150 | $240 | AWeber |
| Platforms | Web | Web | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, AWeber or Mailchimp?
AWeber costs less in the first year ($150 vs $240).
| 1st year | AWeber | Mailchimp |
|---|---|---|
| Entry | $150 | $240 |
| Mid | $240 | $240 |
| Top | $240 | $240 |
Which has the better free plan, AWeber or Mailchimp?
Neither stands out: AWeber: No, 14-day trial; Mailchimp: No, 14-day trial.
Should you pick AWeber or Mailchimp?
Pick AWeber if
- you want creators selling through email
- you can pay $12.50 / mo from day one
Pick Mailchimp if
- you want all-in-one email for small businesses
- you can pay $20 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| AWeber pricing | aweber.com/pricing.htm | 27 Oct 2026 |
| Mailchimp pricing | mailchimp.com/pricing/marketing/ | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare