Email marketing · Head to head
AWeber vs ActiveCampaign: which is better?
Short answer
AWeber costs less in the first year ($150 vs $180). Pick AWeber for creators selling through email; pick ActiveCampaign for marketing automation for growing teams.
| Fact | AWeber | ActiveCampaign | Edge |
|---|---|---|---|
| Best for | Creators selling through email | Marketing automation for growing teams | — |
| Free plan | No, 14-day trial | No | Tie |
| Entry plan | Lite: $12.50 / mo | Starter: $15 / mo | AWeber |
| Mid plan | Plus: $20 / mo | Plus: $49 / mo | AWeber |
| Top plan | Plus: $20 / mo | Enterprise: $145 / mo | AWeber |
| 1st year | $150 | $180 | AWeber |
| Platforms | Web | Web | Tie |
Edge = the better published number or limit; we do not test the tools hands-on.
Which is cheaper, AWeber or ActiveCampaign?
AWeber costs less in the first year ($150 vs $180).
| 1st year | AWeber | ActiveCampaign |
|---|---|---|
| Entry | $150 | $180 |
| Mid | $240 | $588 |
| Top | $240 | $1,740 |
Which has the better free plan, AWeber or ActiveCampaign?
Neither stands out: AWeber: No, 14-day trial; ActiveCampaign: No.
Should you pick AWeber or ActiveCampaign?
Pick AWeber if
- you want creators selling through email
- you can pay $12.50 / mo from day one
Pick ActiveCampaign if
- you want marketing automation for growing teams
- you can pay $15 / mo from day one
Sources
| Vendor page | URL | Checked |
|---|---|---|
| AWeber pricing | aweber.com/pricing.htm | 27 Oct 2026 |
| ActiveCampaign pricing | activecampaign.com/pricing | 27 Oct 2026 |
Prices in USD as published by each vendor, billed yearly where offered. How we compare